Job Information
Job Description
- Manage AdWords and other digital paid channels.
- Set targets and build strategies to help achieve them.
- Create and test ad copy for operational efficiency.
- Create and optimize landing pages to increase signups.
- Develop and implement campaigns to better lead quality and beat the competition.
- Perform data analysis around web traffic and other key metrics.
- Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels.
- Draw meaningful conclusions from campaign data and identify potential opportunities for improvement.
- Communicate with team members on campaign developments, timelines, and results.
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